Hire a Feature Engineer

A whole software team
in one hire.

A senior engineer who does the work of five: business analyst, designer, architect, developer and QA. Every feature arrives with a spec, mockups, tests and a video proving it works.

Try one feature freeSee how it works ▸
Business analystUX designerArchitectDeveloperQA engineer
Three ways to get software built

Skip the recruiting. Skip the hours.

Hire the team

Five hires. ~$660K a year.

  • Months of recruiting, five times over
  • Five people to manage and keep busy
  • Idle time whenever the work is uneven
Hire an agency

Billed by the hour.

  • Estimates you can't check
  • Padded hours and idle time you never see
  • The bill grows when the work slows
Hire a Feature Engineer

Five roles. One person. One price.

  • Analyst, designer, architect, developer and QA
  • An estimate before every feature starts
  • Proof with every delivery: tests and a video
How it works

You ask. We ship. You approve.

Your Feature Engineer takes every request through the same proven process. You make the call at two points; we do everything else.

Send a requestA form, a chat message or an email. A sentence is enough.
YOUApprove the planWe write the requirements and draw the screens. You say yes, or tell us what to change.
See the estimateYou know the size of it before any code is written.
We build and testCode, code review, test cases, automated tests and a recorded walkthrough.
YOUMerge the pull requestReviewed, tested and ready. Watch the video, then merge.
This week for Acme Health
Feature Engineer+ New request
RequestStageEstimateDelivered
Patients can reschedule from the reminder emailShipped9hPR merged · ▶ video
Export appointments to CSVReady to merge4hPR open · ▶ video
Bug: double booking on daylight-saving dayBuilding3hThursday
Clinic dashboard redesignWaiting on your approval16hMockups ready

Illustrative example. Every client sees their own queue, live.

What you get

Five roles. One Feature Engineer.

Your engineer works on whatever you need: features, bugs, tech debt and improvements. You set the priorities. A full feature gets all five roles, each handing you something you can see. Bugs and small changes skip the steps they don't need.

Business analyst
The PRDRequirements, user stories and acceptance criteria.
~$100K / yr
UX designer
The wireframesEvery screen drawn and approved before it's built.
~$120K / yr
Architect
The build planThe approach and an estimate, before any code.
~$170K / yr
Developer
The codeA reviewed pull request in your repo.
~$160K / yr
QA engineer
The proofAutomated tests and a video showing it works.
~$110K / yr
~$660K a year
to hire all five, before benefits and recruiting
vs
$108K a year
One Feature Engineer: $9,000 a month, all five roles

Salaries are rough US figures for illustration.

Plus: code review, bug fixes on what we ship, a weekly demo and your own chat channel. Your code, your repo, from day one.

How we work with you

One call a week. Answers the same day.

No daily standups, no status meetings. You always know where things stand, and you decide what ships.

WEEKLY
A 30-minute callA demo of what shipped and the next priorities agreed. Same time every week.
ANY TIME
Your own chat channelA private channel just for your team and ours. Ask anything, any day. Answers the same business day.
LIVE
Your queue in ZetoEvery request's stage, estimate, mockups and test video, whenever you want to look.
YOU DECIDE
Two approvals per featureYou approve the plan before we build, and the pull request before it merges.
ACCOUNTABLE
One named leadA senior engineer who owns your work from request to release.
US-BASED
US team, US hoursUS-led and on your clock. No offshore handoffs, no overnight gaps.

Why no daily standup? Your queue already shows where everything is.

Behind the scenes

How one engineer does five jobs.

Our own in-house system does the heavy lifting: it drafts the requirements, mockups, build plan, code and tests. Your Feature Engineer does the thinking, checks every step and owns the result. Years of process, built into the tools.

behind the scenes · one request
› new request from Acme Health
system PRD written · 4 stories · 2 mockups
system estimate 9h · waiting on approval
  ✓ approved by client
system built · code review 3 found, 3 fixed
system 12 tests passing · video recorded
✓ pull request ready · shipped Tuesday
Who we are

We've run software teams for clients for decades. Now one engineer does the work of five.

Jason North has spent over two decades in Silicon Valley, working with startups and founding successful companies of his own.

He founded and ran ForceBrain.com, a consultancy that built software for clients.

Then he built Zeto to run his own engineering team at Omnito.ai. It wrote the specs, tested the releases and paid the people, and it cut a million dollars a year from the payroll.

Now that same system powers every Feature Engineer we put on your backlog.

Jason North
Jason NorthFounder, ZetoLinkedIn ↗
$1M
a year cut from our own engineering payroll
20+ years
in Silicon Valley, building software for startups and our own companies
5 in 1
roles covered by every Feature Engineer

Send us one feature.
If you're not impressed, you don't pay.

One agreed feature or bug fix in your real codebase, delivered as a pull request in about a week.

Try one feature freeSee pricing